Info on this site may be outdated, as the Team Yu project completed upon the release of Shenmue III in November 2019. For news on fan activity, see Shenmue Forever

Author Topic: 3 Years of Shenmue Tweetathons  (Read 41301 times)

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Offline Team Yu

3 Years of Shenmue Tweetathons
« on: February 05, 2015, 05:54:46 AM »


In January 2012, inspired by a recent interview in which Yu Suzuki spoke of his relentless desire to complete the Shenmue series after a decade in limbo, we began the Team Yu project.

We wanted to rally support for Suzuki and make people aware that he yearned for this game as much as they did. We wanted to position the public firmly behind this legendary designer, focusing their glares on the company who'd been content to let him share the blame in the eyes of many for so long.

But it wasn't until partnering with the Shenmue500K community that a monthly Tweetathon was devised, and on March 3rd of that year a tradition was born. We had no way of knowing if anyone would show up, but they did. And on April 3rd, not only did they come back, but they brought their friends.

Each month, for longer than we cared to admit, we feared that the bubble would burst and people would get tired of tweeting with no Shenmue III to show for it. We had always approached the campaign as a long term strategy but the patience of the masses could not be guaranteed.

Which is why we're so grateful that three years later, the Tweetathon is going from strength to strength. The passion and dedication of this fanbase is truly remarkable and deserves even more press than you've already earned.

Yesterday's 36th consecutive monthly event was a milestone that few could have foreseen in those early days, but it's now perfectly clear that until the day Shenmue III is released there will never NOT be a #SaveShenmue Tweetathon each 3rd of the month.

It's a thing now. It's out there, in the wild. We probably couldn't stop it if we tried.

But stopping is the furthest thing from our minds.

March 3rd approaches once more, and compared with 2012 the backdrop against which the Tweetathon takes place is one that accommodates Shenmue like never before. The game's characters are being released in new products by popular demand. Shenmue is winning high profile polls left and right, and its name is being dropped by rival console manufacturers. Articles are springing up on major websites praising not only the game but its fans, once thought to be a subculture worthy of mockery and scorn.

You have done yourselves proud and most of all, you have done Yu Suzuki proud. By repositioning Shenmue the way that you have, you make the developer's job that little bit easier when he's shopping his sequel around publishers and investors, seeking the funds to disperse the black cloud hanging over the industry.

As the world's worst dressed cheerleaders we can only applaud your continued efforts and thank you for supporting the campaign so far. But there's a lot more work to be done, and so to mark this anniversary we challenge each and every one of you to introduce three friends to the #SaveShenmue Tweetathon and get them tweeting on March 3rd.

Activating their AutoTweet at any time will even take the strain off their memories, and/or calendars: TeamYu.net/AutoTweet

We know that each of you has your own compelling reason for backing Shenmue's revival, so infecting three unsuspecting allies with that enthusiasm will be no harder than simply deciding to do it.

Make that decision today, and together we will #SaveShenmue.

Offline agamil

Re: 3 Years of Shenmue Tweetathons
« Reply #1 on: February 08, 2015, 01:38:58 AM »
Great post! Will definitely try and get at least three friends to sign up. Have been meaning to for a while and this post has motivated me to do it.

Offline jameswalker85

Re: 3 Years of Shenmue Tweetathons
« Reply #2 on: February 13, 2015, 08:04:43 PM »
Glad to be a part of it.

Offline Guppy

Re: 3 Years of Shenmue Tweetathons
« Reply #3 on: February 28, 2015, 08:09:50 PM »
3 years.
wow seems longer, i suppose waiting does , yeah me too glad to be part of it. :)